We are all managers who applied and were selected for the coach training programme by the external coaching training provider and we understand our organization and the challenges we face. We still use external coaches who have specialist skills but the whole idea was to provide coaching services within the organization and cut down on external coaches wherever possible. We believe that we offer a first class service; however, we do seem to be hitting our head on a brick wall. We don’t know what and whether there is anything else we can do?”
- Use all methods of communication (newsletters, informal meetings, the intranet etc) within the organization to publicize the work of the internal coaching offering.
- Place articles in internal newsletters about coaching topics that are of interest to employees. For example, articles on how to manage work/life balance and how coaching can help with this.
- The best kind of publicity is word of mouth. Therefore as the number of clients who use the service grows, the more people will talk to their colleagues about the benefits they gained and, in time, the reputation of the coaching service will grow.